What makes people so attention-grabbing
The new end customer campaign from Warema is deliberately dedicated to the outdoor living trend. The demand for products for patios and balconies continues to rise and the company has the right sun and weather protection solution ready for every need. The campaign motifs already show that there is more to it than just shading. The awning gives the open space the character of an open space without restricting walls, in which everyone can be themselves. The "FreiRaum" invites you to let yourself go, indulge in memories and dream.
Active along the entire customer journey
The campaign attracts the attention of end customers who are involved in building and renovation. Warema uses all relevant contact points in the various areas of the customer journey from the first inspiration to the product experience. The wide-reaching spread via the various sales and communication channels picks up all target groups in their outdoor living planning. With the concise motifs, Warema achieves a high recognition value, which runs through online searches, print advertisements and regional advertising via the Warema and specialist retail websites, social media and newsletters to the dealer exhibition.
The two campaign motifs show everyday situations of people on the terrace, each of which attracts attention with a surprising element. The boundaries between reality and dream, between today and living memories are blurred. Friends who might be telling about their trip to Africa will be visited by a giraffe on their terrace. And in the evening, the little boy, who is playing with his spaceship in the light of the LED lighting under the awning, is met by a weightless astronaut in his fantasy world. The images are imprinted and arouse longing.
Warema supports retailers with a variety of advertising materials such as posters, banners and displays with the motifs and allows them to become part of the campaign. The sun protection expert forwards pre-qualified contacts to his partners and offers additional good sales arguments through a cashback campaign for the Terrea K50 cassette awning. In addition, end customers benefit from the almost unlimited possibilities for customizing the various awning models. You can choose from the Terrea cassette awnings with a protective housing for fabric and frame parts as well as articulated arm awnings for all weather-protected installation locations. The range of Perea pergola awnings is even suitable for locations exposed to the wind and also includes weatherproof models that provide reliable protection against rain. With Lamaxa slat roofs, Warema rounds off its outdoor living range, which can be tailored to the needs of end customers with numerous extras and accessories.
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