How do I remove the Ripl logo

Checklist: You need these logo file formats

Colors & formats for printed matter

In digital and offset printing, CMYK color mode is used as standard. This means that the colors of your template are mixed from the colors cyan, magenta, yellow and black and put on paper.
[cta_logodesign] But there are also special colors (HKS & Pantone) that are used in printing. These are ready-mixed colors that are available in many different tones. Your designer may have defined Pantone or HKS colors for your brand design. There can be two reasons for this:

1 / Special colors are often more brilliant than the colors that are mixed from cyan, magenta, yellow and black. They have a higher luminosity, which is usually not achievable in CMYK.

2 / The ready-mixed special color is precisely defined in its composition and therefore it always looks the same from print to print. With CMYK, for example, one printer may add a little more of the color magenta, the other a little more yellow. The mixed colors that come out in the end differ from each other. This cannot happen with special colors. However, the printing material also influences the colourfulness of special colors.

What is extremely important in printing is high-resolution data. That is why logos are ideally stored in EPS format when printing.

Color mode: CMYK or special color (Pantone or HKS)


  • EPS
    Always in high resolution! Like SVG files, EPS files can be scaled infinitely losslessly because they do not consist of pixels, like JPG, PNG and PSD files, but of vectors (points and lines).
    I therefore recommend that you only use your logo in EPS format for printing.
  • JPG & PSD
    Files made up of pixels (JPG and PSD formats) become blurred and lose quality if they are reproduced larger in the print than in the created format. You also need a resolution of 300 dpi (dots or pixels per inch) in this maximum 100% representation.
    PSD files can be saved with a transparent background, as can EPS formats.