Give startups the industry experience they need

Freelancer: Best choice for startups and founders

The story sounds tempting: Person X has an idea and is highly motivated, founds a startup and is successful. Many founders pursue the dream of their own company, but the story rarely goes as smoothly as here. Because most young entrepreneurs have a lot of motivation and little money - in the long run an exhausting combination that can get on your nerves and endanger the business idea. It is not uncommon for founders to fail because they underestimate the financial costs of their start-up and completely overwork themselves because they want to do everything themselves. What do you have to do with it as a freelancer? Well, you are the perfect person for a startup team! If a founder is willing to delegate tasks, it is definitely worth hiring a freelancer for him and thus getting his startup on the road to success.

This is why a freelancer is worthwhile for startups

A freelancer has many qualities that are worth gold for startups. The Freelancer Compass 2018 showed which characteristics make a successful freelancer. But founders can enjoy more advantages:

• Expertise
In first place of the most important characteristics for a successful freelancer is specialist knowledge with 82.33%. Startups usually consist of a small core team that fully lives the founding idea. Each member has their own strengths and weaknesses, but the teams are usually too small to cover every subject area. Founders should take advantage of the expertise of a freelancer.

• Experience
At 79.85%, work experience is the second most important success factor for freelancers. As a rule, young entrepreneurs still lack experience - you can learn a lot from an "old hand". Bringing an accomplished freelancer into the young team also means for a startup to be able to access a large amount of valuable life and industry experience.

• Network
Almost every second freelancer (45.51%) considers a good network to be one of the most important characteristics. The network has made it to 3rd place and can be an important building block on the way to great success for a founder. Freelancers have a good overview of the industry and always know someone who knows someone. This means that freelancers in startups become mediators and problem solvers.

• Home office
Most freelancers do not need their own workplace in the company, but work from home. For young companies, the main advantage of the home office is that they do not have to rent additional space and, as a rule, do not have to purchase any additional equipment for the freelancer. That saves valuable resources.

• flexibility
The great flexibility of freelancers is also an advantage for startups. The freelancer is not permanently employed, the founder does not have to insure him and can thus save a lot of money. He is also hired by the hour or for specific projects. It is there when it is needed and only incurs costs when it is needed.


How to convince the freelancer of your choice

Once it is clear which tasks a freelancer should support the startup with, the search can begin. In order to convince the ideal candidate, however, there are a few rules to be observed. Because according to Freelancer Kompass 2018 there are quite a few "no-go's" for project inquiries:

  • If the request does not match their own profile, this is a reason for four out of five freelancers (81.87%) to reject the project. Founders should therefore define very precisely what they need and what skills the freelancer must have. This is the only way to find exactly what you are looking for.


  • Over two thirds (67.67%) of the survey participants let themselves be put off by an hourly rate that is too low. Even if startups usually have to "live" on little money, quality has its price. Freelancers have so much to offer that they should be offered a decent hourly rate.


  • Over half of the freelancers surveyed (53.39%) prevent insufficient project information from getting involved. Young entrepreneurs should be able to formulate exactly what they expect from a freelancer and what they should achieve. Spongy formulations are a deterrent.


  • For a good quarter of the respondents, an unstructured email (27.20%) and an impersonal approach (25.82%) are absolute no-go's in project inquiries. As with every application, the following applies: the cover letter should be tailored to the addressee, standard letters fly up very quickly.


Once you as a founder have made friends with handing over important tasks and leaving them to an expert, freelancers can make a very valuable contribution to long-term success. You save a lot of time and money and you will certainly have one or two tips ready that you can really use as a young entrepreneur.

Download our current freelancer compass now for free!

Image: © Gajus -