How can I synchronize profiles on Tinder

Tinder: The flirt app that lures you with quickies and makes your data look good

The TInder app matches those willing to flirt. © Jakob Steinschaden

Dating, flirting, quickies - the topic of sex is so hot even after a thousand and one singles platform that you can quickly make a small app like Tinder big. Reduced to the essentials, you can quickly and easily find people willing to flirt in your own environment with the free smartphone application, but at the same time surrender a lot of rights to your data. So the well-known deal.

“Googling”, “tweeting” and “facebooking” have long been comfortable in German, and now a new verb is about to establish itself in our everyday language: “tinder”. Some young people in Germany and Austria already use this word when looking for a quick flirt on their smartphones. The corresponding app is logically called Tinder and is available free of charge for iPhone and Android. It works very easily and that's exactly why it is so ingenious: You log in via Facebook (there is no other option), transfer data such as name, profile picture, age, gender and interests (“likes”) to the app. Which gender (yes, Tinder works differently than “Bang with Friends” also for homosexuals), which age group and which location (e.g. 22 to 30 year olds within a radius of 20 kilometers) you are interested in, and off you go. After a few seconds, Tinder presents the first member profile that meets the specified criteria.

With “double opt-in” for quick sex
The digital flirtation can only begin if both Tinder users express mutual interest. This is how it works: The app lets the user scroll through a seemingly endless series of profiles and rate them positively (“Liked”) or negatively (“Nope”) - simply swipe the presented profile picture to the left on the touchscreen (“Nope”). ) or right (“Liked”). If Tinder finds two users who like each other (a so-called “double opt-in”), an “It's a Match!” Pops up. on the screen, and only now can they start their flirtation via direct messages. You can read what users are saying on Tumblr blogs like “Teach Me Hot To Tinder”, “How To Lose A Guy In One Tinder” or “Tinderlove”. In addition, there are already said to be Tinder drinking games where you have to drink a schnapps if you manage a “match” - all of which are signs that the app is becoming more and more rooted in the everyday lives of young people.

The nifty thing about Tinder is that the flirt partner search is ready to go in a few moments - there is no tedious filling out of interest profiles like with other portals. everything is trimmed for a mobile experience that is as spartan as possible. If you really want to, you can polish up your profile with up to six photos and a maximum of 500 characters long text. For security reasons, it is forbidden to give last names, telephone numbers, e-mail addresses or postal addresses. The other users only see interests (= Facebook likes) if the “Like” information corresponds to their own. Overall, unlike other flirt exchanges, Tinder is very much about outward appearances - if the profile is not liked, it is immediately wiped away by the users. Because of this, Tinder has a reputation for being good for quickies, but less so when it comes to satisfying wedding wishes. According to the Facebook App Center, Tinder has five million active users, and in November 2013 the founder of Tinder spoke to Techcrunch of 4 million matches and 400 million swipes per day.

How many active users Tinder has now cannot be found out precisely at the moment - there are enough in any case to be able to present enough profiles of users between 20 and 35 in the Vienna area, for example - even some plus 40 users are included (minimum age is 13 like on Facebook, 55 is the maximum age).

Love does not protect against data greed
So much for the fun part of the story. It gets more serious when you read through the terms of use of the West Hollywood app provider. Tinder reserves the right to make background checks of the users (e.g. comparison with databases on sex offenders) and to be able to monitor all content (including direct messages). The makers also reject any guilt should a user be harmed (physically or emotionally) in the course of offline meetings. Coypright problems (e.g. when users upload photos protected by copyright) are also a problem for the company, which employs its own copyright agent.

The company itself is not squeamish about user data. Because they give Tinder and its parent and subsidiary companies (more on this below) the worldwide, perpetual, irrevocable, non-exclusive and royalty-free license right to their own content (i.e. primarily the photos, but also personal data such as Age, name, gender and place of residence) to copy, transfer, distribute, publicly perform and display in future web services and to be allowed to create derivatives from the content. In principle, Tinder grants itself the same rights to user content as the Facebook subsidiary Instagram, which was criticized precisely for this because users were afraid that the photo app would sell their pictures. In addition, Tinder allows itself to pass on user data to advertising companies and analysis companies. After all, so-called native ads are already being mixed between the profiles so that advertisers can provide young users with, for example, vouchers on their smartphones. Anyone who uses the app must also be prepared for the fact that the ID number of their own smartphone, usage behavior (time, clicks, etc.), GPS coordinates and of course personal information are stored on servers in the USA and are therefore known to be easy can be searched by the NSA.

Your own data can not only flow to the NSA, but also to the majority owner of Tinder - the New York Internet company IAC / InterActiveCorp. In addition to Vimeo and CollegeHumor, these include the data portals Match.com, Meetic, OkCupid, Chemistry.com and PeopleMedia. So Tinder is not necessarily a small, cool start-up, but can probably prevail against competitors such as HotorNot or Badoo with the help of the owner's know-how.