How can I make 700 a day
Earn 700 euros a day?
Facts and figures on types of companies in Germany
- Around 600,000 sole proprietorships
- GmbH: 74,000
- GbR: 39,000
- GmbH & Co. KG: 17,000
- Basement floor: 15,000
- OHG and AG are rare forms of company with 2,000 each
Develop business ideas
Basically, it is always recommendedGaps in the market to recognize and to create new values from it. As soon as customer needs remain unsatisfied, there is a gap in the market that can be filled with new consumer goods or services. The size of the target group does not always play a central role. Often the demand is much smaller in comparison to oversaturated markets, but in comparison the purchasing power of the potential customers is all the stronger. It is always advisable to observe the market closely in order to be able to react as quickly as possible. Are offers disappearing or customer demands changing? Accordingly, tailor-made business ideas can be developed.
Use counseling opportunities
On the way to a successful start-up, it is important to seek advice, for example from employees of the regional start-up initiative or the Chamber of Commerce and Industry. Advice can help possibleTo work out problems in the corporate concept and evaluate it. In addition, the start-up advice helps with the creation of business plans, clarifies legal and economic requirements, helps with the choice of the type of company and supports the preparation of the necessary documents.
In the course of financial planning one should deal with numerous questions, such as what profit is expected, how expenses are to be covered, how much money is required for the start-up andwhere the money should come from. The last two aspects represent a special hurdle. Things like office equipment, a warehouse or rent devour a lot of money and need to be financed. Often the savings are not enough, despite economical planning, which is why external financing usually has to be used. There are many ways to secure funding. In addition to their own capital, they canFriends or partners be helpful in the start-up phase, a team can be worthwhile here. An alternative can be a bank loan. You should look after tooFunding programs and loans for start-ups look around, which are made available by the federal government and the federal states. The mostly lower interest rates are an advantage. Inform yourself. Non-binding information meetings help to explore financing options. If you contact a bank, you must submit the business plan here. The bank uses this to check the quality of your planning. It should also be borne in mind that personal demeanor can make the difference.
Create a business plan
The business plan is the elaborated and formulated summary of your business idea. In the business plan, you develop and describe, for example, how your business idea should work, who your business idea is aimed at (target group), where the opportunities and risks lie and whether your business idea is even worthwhile. You should create the business plan before realizing your business idea in order to put the concept through its paces - the business plan is thus a kind of feasibility and profitability study of your idea.
But you don't just create the business plan for yourself - the business plan is also an important decision-making document for banks, investors, possibly the employment office and important business partners.
Choose the type of company
The choice of the type of company has numerous effects, for example with regard to liability, tax assessment and accounting issues. For example, a limited liability company (UG) can be founded together. This behaves like a preliminary stage of the "normal" GmbH. While 25,000 euros of share capital are required for the GmbH, the UG starts with just one euro. Even so, it is a fully functioning limited company. In general, theCorporate form must be carefully considered, since a later change can involve time and money.
Clarify intellectual property issues
As a founder, you should definitely deal with intellectual property issues when building a startup. If the startup is based on a technical invention, aPatents can be applied for at the Patent and Trademark Officewhich protects against imitators for 20 years. Another option is protection through a utility model. Registration for this is usually quicker. For products and services canTrademark protectionbe requested. Competitors cannot then name identical or similar products with the same or a similar name. The design of a product can also be protected. To do this, it is necessary to register a design. The company name can start with aentry into the commercial register to be protected. The protection ensures that no identical or similar company name may be used for another company in the area of the competent local court and the same branch. The website is of great importance for the external appearance of a company. A timely backup of the desiredmeaningful domain is therefore important.
This is how you win customers
Push principleSending advertising letters by letter or email
Personal contact and passing on promotional material on the street, at trade fairs or workshops
Visits or phone calls to business or private individuals with whom we have not yet had a business relationship (cold calling)
Visits or phone calls to cooperation partners, club or association colleagues (warm acquisition)
Pull principleAdvertising on websites (advertising banners) or in traditional media (newspapers, magazines,
Phone book, radio, television, cinema) press releases
Flyer advertising (leaflets that are displayed, for example, at business partners)
Customer loyaltyTheKey to customer loyalty is the move away from the classic view of the demander as a buyer, towards the view of this demander as a customer. The entrepreneurial endeavors and the marketing activities should not (only) have the goal of reaching the conclusion of the sale, but of the customerlong-term aspects to rate. So also have the sales in mind that can still be achieved with this customer in the next few years or which additional sales can be generated by this customer. This can arise, for example, because this customer generates additional customers.
Email marketing is part of direct marketing and is based on working with digital messages. E-mail marketing is used to make customers aware of new products, services or offers and to strengthen customer loyalty.
Types of Email Marketing
In general, a distinction can be made between two different types or approaches in the context of email marketing. For example, if the company sends the e-mail to a single person, this is known as one-to-one communication. However, if an email is sent to any number of people, one speaks of one-to-many communication. If this form of e-mail marketing gets out of hand, what is known as spam is spoken of, which is perceived by Internet users as annoying and which also causes enormous economic damage.
The use of email marketing as part of effective customer contact and modern customer care is almost inevitable. The field of the marketing instrument is expanding more and more. In the meantime, there are even conferences on continuing education where the latest trends and tools are presented. A large selection of tools are now available to companies that can be used to maintain customer contact. The functions range from campaign creation (campaign) to analysis and tracking functions (tracking) to automated dispatch.
Established tools are the classic newsletter and mailing. The e-mailings are the irregular sending of e-mails, which then take effect, for example, when there is a current campaign or a new product and the company wants to make its customers aware of it. The situation is different when sending newsletters. The difference to e-mailings is that the newsletter is sent out to the customer base at regular intervals. The frequency varies. This can be done daily, once a week or monthly, for example. With the help of a newsletter, the company gives an overview of the most important happenings or upcoming events and of course sales and discount campaigns that are relevant to customers.
A good mailing or the newsletter contains sufficient call-to-action, which in this context are usually linked buttons with text or images or banners that forward the subscriber to the company's landing page.
Customer Lifetime Value
The customer lifetime value is the value that a customer can have for a company.
Customer care and customer lifetime value
The term customer lifetime value is primarily used in business administration and consists of two parts. On the one hand, this metric consists of the current value that a customer represents for a company. On the other hand, the potential future customer value also plays an important role. When it comes to maintaining a long-term customer relationship through good customer care, one speaks of customer lifetime value. This value describes the cumulative value that a person generates over the whole time in which he maintains a relationship with the company and will potentially maintain it in the future.
Business relationships are mainly described in marketing. While in the past mainly industrial goods or capital goods marketing was spoken of, today we speak of B2B marketing in order to distinguish ourselves from consumer goods marketing (also known as B2C marketing). B2B marketing encompasses all products and services (no distinction is made as to whether the good is intended as an investment), the common characteristic of which is the sales market. Products and services procured in this way, in turn, create added value for the company.
Business-to-business PR - B2B PR - is communication and public relations from company to company, in contrast to business-to-consumer PR - B2C PR - which is aimed from companies to end customers. In the B2B area, the users of a product are usually not the decision-makers when it comes to purchasing a product. Often several decision-makers are involved in the buying process (the buying center). It is therefore necessary to know the decision-making processes and the decision-makers in the target companies - that is, departments, hierarchical levels and everyone involved in the decision-making process.
With the advent of the Internet and many English terms, B2B has also established itself for (electronic) communication relationships between companies. The business processes are categorized in this way, especially in connection with the support of business processes through electronic means of communication. B2B is the oldest and a large part of e-business. The main area of application is the electronic purchase of B and C articles (see electronic procurement).
Various techniques and standards are used to electronically link companies, for example virtual marketplaces, electronic data interchange (EDI), web services or business search engines.
Social media marketing
Social media marketing is a form of online marketing in which social media are used for their own purposes. There are many ways to make sensible use of social media in companies. A wide variety of objectives can be pursued not only in marketing or corporate communication:
Exchange of information
Generate traffic for your own company website or blog
Search engine optimization
Books you should buy:
Launch: This is how you get started with your business idea online
Hooked: How to Create Addicting Products
Your next big thing: Developing good ideas from scratch
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Brand Planning: Strong strategies for brands and campaigns
Branded Interactions: Planning and designing digital brand experiences
Branding to go: Sustainable brand design in the digital age
Innovation management: strategies, methods and tools for systematic innovation processes
Innovation management: from the idea to successful marketing
Practical knowledge of innovation management: from the idea to market success
Strategic technology and innovation management (Poeschel Collection)
Corporate governance case studies
Corporate governance: Management & Leadership
Now! I win enough customers (VIVA acquisition)
Understanding the Predictable: How to calculate, understand, and improve customer lifetime value to build a great company
Social Media Marketing 2016: Increase your company's success with Facebook, Twitter, XING & Co.
SEO Practical Book 2016: How to Achieve Top Rankings in Google & Co.
The after-work start-up: risk-free setting up a business alongside your job
Lean Startup: Founding a company quickly, without risk and successfully
to earn at least 700 euros a day
That is of course possible.
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