Can I promote affiliate links on Pinterest?

Pinterest as an affiliate marketing channel - you need to know that

As an affiliate you are always on the lookout for current trends and popular channels to generate traffic. Pinterest is establishing itself more and more as another channel for affiliate marketing. In 2015, Pinterest caused quite a stir because it completely banned affiliate marketing on its platform. Fortunately, this ban was lifted again in 2016. Pinterest is now a proven and successful affiliate channel for publishers. We would like to introduce you to Pinterest in more detail:

What is Pinterest

The name of the platform Pinterest is made up of the English terms “pin” and “interest”. The platform has over 70 million active users per month, making it one of the most widely used social media channels worldwide. Pinterest enables its users to “pin” images and videos on their virtual canvases. Other users can comment on these pins and share them on their own wall. Pinterest is mainly used to gather new impressions and ideas. There is a large selection of topics: from decoration to cooking and baking recipes to fashion and leisure tips, everything is included. Pinterest has become so popular that it generates more website traffic than major competitors such as Facebook or Instagram.

This is how Pinterest works

In order to see your pinned content, users need to follow your Pinterest account or look at similar pins. If a user likes your pin, there is a good chance that they will click on the associated affiliate link to get more information. In the case of a conversion, the publisher receives a commission, as usual. In addition, users have the option of adding your pins to their own pin board. This means that other users can click on the affiliate link that you would not otherwise have reached. Your range is increased in turn without you having to do anything. The content with stored affiliate links will continue to generate clicks.

How do I use Pinterest sensibly?

A new kind of spam tracking technology should prevent that “spammy” links have a negative impact on the user experience and that Pinterest can be used as an affiliate channel without much worry. This is the best way to proceed:

Create an account and choose a topic

First you create an account on Pinterest. It is important that you register as a company in order to use the account for affiliate marketing and to link it to your website. If you already have a Pinterest account, you can convert it.

In order to come across as authentic, it is advisable to choose a uniform topic for the pin board. The topic should be identical to that of your website. For example, if you run a fashion blog, you could create a pin board that is about accessories, your favorite styles and current trends.

It's all in the mix

Since users quickly become suspicious if a pin board is only about referring to other shops and external websites, we recommend mixing content with and without affiliate links. This ensures a certain authenticity. Existing pins on Pinterest or interesting content directly from the web help to fill your pin board.

quality before quantity

Think about how you can design your content in such a way that other users interact with it and see added value in it. An essential part of a good post is above all its quality. Instead of relying on an abundance of contributions, it is better to generate a few selected ones that shine with professionalism. Add a detailed description to each of your Pins.

Be careful - don't use amateur or user-generated content. It's confirmed that vertical Pins are displayed longer on Pinterest than horizontal Pins. Be sure to observe the Pinterest brand guidelines if you want to use logos, images or anything else. Under certain circumstances, this can lead to warnings.

Conclusion

It is worth considering Pinterest as an additional or sole affiliate channel. A decisive advantage is that your own content can easily be pinned to other users' pin boards. In this way, an incredibly large reach can be generated that the individual affiliate might not have achieved on their own. As everywhere, it is important to focus on quality in your posts on Pinterest. A well-prepared pin will ultimately be more successful and attract more attention than 20 loveless ones. The areas of fashion, do-it-yourself and cooking are particularly popular. If you are active as an affiliate in these areas, Pinterest is another channel to combine the content of the pins with the products of the merchant.

About the author: Lena Rymkiewitsch

Lena has been writing for the Affiliate Deals Online editorial team since 2018. She was very interested in journalistic activities from an early age. She is particularly enthusiastic about all topics related to online marketing. Sports, going to the cinema and good food are also among Lena's passions.