Is Louis XIII cognac worth the money

True values: Premium cognacs bring collectors thousands of euros

The pun is almost as old as many a fine brandy in a precious cuvée, but is often told by fans of "liquid values": The profit-oriented investor therefore invests in cognac.

Because that's the only way to get 40 percent in times of low interest rates. But are the noble spirits from the Charente really suitable for soberly calculating and thinking contemporaries as a form of capital investment - similar to single malt whiskeys and Bordeaux wines?

Some of them, because they convince with a high-percentage performance. At the turn of the millennium, for example, Hennessy launched a Millennium Cognac limited to exactly 2000 bottles.

The "Timeless", as this cuvée from eleven of the best spirits of all time was called, already cost the equivalent of just under 1,600 euros per bottle in 1999. Ten years later, collectors paid 5000 euros and more for this globally sought-after rarity.

Prices are currently around 7,000 euros. Certainly not a bad return. "Some time ago we had a 300-milliliter bottle of cognac in one of our auctions, which only changed hands for around 4,000 euros," reports Stefan Sedlmeyr, sommelier and managing director of the Munich-based special auction house Munich Wine Company. However, it was not so much the content that turned out to be the price driving force, but the previous owner of the bottle. It was once in the house bar of King Ludwig III.

No alternative to Bordeaux wines

From an investment perspective, however, cognacs are not an alternative to sought-after Bordeaux wines. "If you want to make money with cognac, you have to invest extremely selectively. For example, it only makes sense to buy top brandies either from private sellers or from renowned auction houses."

Because in the trade, the cognac specialties are now so expensive that at best the children or grandchildren could benefit from this investment, says Sedlmeyr.

In addition, only absolute high-end brandies in limited editions promise significant price increases over the years. According to Marcus Gehrlein, Marketing Manager for the Rémy Cointreau brands in Germany, cognacs in the super premium segment are particularly suitable as capital investments. He does not compare these spirits with other spirits, but rather with luxury items such as watches from Rolex and bags from Hermès.

"They all combine tradition, history, perfection, quality and especially the passion of the people who make the product," says Gehrlein. One of these luxury cognacs is primarily the Louis XIII de Rémy Martin "Rare Cask", of which only 786 carafes came onto the market worldwide.

Although this cognac was not exactly a bargain with a retail price of around 10,000 euros per 0.7 liter bottle, it has long been sold out. The flagship of the house is the Louis XIII Black Pearl Magnum at a price of 25,000 euros. "The cuvée from Louis XIII de Rémy Martin consists of 1200 to 100 year old eaux de vie. So it's a century in a bottle," says Gehrlein.

Convinced investors look after their portfolios

Although cognac is now generally regarded as a typically French specialty, it was mainly pioneers from nearby countries in the 18th century who gave the industry a boost.